My Story

Mother and child reading memory book on bed

Hello!

Hi, I’m Alana—mama to two wild little hearts and a creative through and through.

I made these memory books because, like you, I had the best intentions... and a cupboard full of empty baby books silently judging me. Between the photos piling up on my phone and the moments slipping through my fingers, I knew I needed a way to actually capture the magic—without needing spare hours or a glue stick.

These books became my way of making sense of the chaos. A gentle way to hold onto the funny, heartwarming, blink-and-you’ll-miss-it stuff. The things I never wanted to forget—but would’ve, if they stayed trapped in the scroll.

If you’re anything like me, you’re juggling snacks, sleep deprivation, and the million invisible things mums carry—while trying your best to slow down and soak it all in.

That’s what Wildfolk is for.

Not to make you do more—just to help you see how much you’re already doing.

When my daughter was little, we had this sacred nap-time ritual. I'd lie there with her, soaking up the warmth of those sleepy snuggles—while my brain ran wild with everything I hadn’t ticked off my list.

As much as I treasured those slow, quiet hours, part of me craved something more... intentional. Maybe even creative. Anything to make me feel like I hadn’t lost myself to the scroll.

Then one (very) early morning, like clockwork, she woke for milk and drifted back to sleep. I, of course, stayed wide awake. My brain kicked in with its usual performance:

“Laundry. Lunch. Clean the bathroom. Hang the clothes. Email that person. Oh—and update the baby book!”

That last one always stung. Because I wanted to. I wanted to remember the funny things, the messy bits, the sweetness I was too tired to write down at the end of the day. But who has the time—or the mental space—for the traditional baby book?

So I created Wildfolk.

A memory book that fits into this version of motherhood—the one where you’re nap-trapped with a phone in your hand, trying to hold on to the moments that matter without needing a spare hour or a perfect pen.

Mother and baby standing on beach looking out at ocean

But let’s be honest—finding time to dig through photos, go to the shops alone, print, trim, paste, and write? It was a fantasy. Every time I opened the cupboard, that empty baby book gave me a subtle nudge—the kind only mums would understand.

That morning, somewhere between the brain fog and the overwhelm, something clicked.

My phone was always nearby (don’t judge). I’m a graphic designer. I create catalogues and templates for a living. And Canva? It’s simple, beautiful, and easy for anyone to use.

So I thought… what if I combined what I do with what I need?

What if I created a memory book that mums could actually finish—a creative outlet that fits into the small, in-between moments of real life? Something to ease the guilt, not add to it. Something that turns all those photos and fleeting thoughts into something we can hold onto.

That’s how Wildfolk began. A love project built from nap traps, snack breaks, and a deep desire to remember the magic before it slips away.

I truly hope these books bring you joy—and a quiet sense of “I did that.”

If you ever have questions, ideas, or just need to vent about the wild pressure on mums to do it all and smile through it… I’m here. Always happy to chat, listen, or cheer you on from the other side of the screen.

You’re not alone in this. And you’re doing more than enough.