My Story

From one mum to another... this is why I created Wildfolk.

The idea for Wildfolk was born when my daughter was about six months old. I was deep in the baby trenches, running on coffee and instincts, and watching the days blur together. It was beautiful and exhausting and messy all at once.

But I also had a son who was six at the time. And one day, it hit me how little I remembered of his early years. Not because they weren’t magical, but because they were swallowed up by the busyness. What I remembered most were the moments I said “not now” when he asked me to play, the things I didn’t do, and the times I felt like I was just trying to keep up.

It’s strange how those moments stick louder than all the beautiful ones.

I wished I had written more down. I wished I had captured the tiny, ordinary details that made up our days, so that he and I could read back together and remember how much love and magic there really was.

I didn’t want to repeat that pattern with my daughter. I didn’t want the memories to fade and the mum guilt to take their place. I wanted a way to record the story as it unfolded, even in the chaos. I wanted both of my children to be able to look back one day and see that I was there, that they were deeply loved, and that our story was worth remembering.

Mother and baby standing on beach looking out at ocean

That’s why I created Wildfolk.

Not as a task to add to your already long list, and not as a perfect scrapbook of milestones. Wildfolk is a gentle, flexible space to capture the story you’re already living, even if life still feels messy and busy. It’s a way to hold on to the everyday moments that will one day mean everything.

Because our children deserve to know how loved they were. And we deserve to know that we didn’t miss it after all.

Alana x

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